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I believe in the greatness of small, make public welfare a social gene

时间:2018-09-06 14:14:47 Source: China Network Time: 2018-09-06 14:14:47

Shu Shengxiang

"Public interest is the best medicine to treat our planet and ourselves, and public welfare is the best cure." On September 5, at the main forum of the 2018 XIN Charity Conference, Alibaba Group Chairman Ma Yun said that doing charity Not to show it to others, but to believe that you are the biggest and true beneficiary of participating in public welfare. (Xinhuanet on September 6)

For a long time, people have judged the quality of a person, especially an entrepreneur. One of the important criteria is how much money he has donated. A high-profile charity like Chen Cursor, no matter what the intention is, even if it tastes a little bit, it ’s good if you donate money. On the contrary, ordinary people are not able to donate more money, or do n’t be charitable. It seems that it is not a good person for more public welfare.

As the offline global public welfare event of Alibaba 95 Public Welfare Week this year, the theme of XIN Public Welfare Conference 2018 is "believe in small greatness", which is not only a conceptual correction but also a promotion of public welfare. As Ma Yun said, charity is different from charity. Charity is mainly about giving money. Charity requires money, but money alone is not enough. Charity lies in giving, while public welfare involves participation, giving every bit of action with heart and time. Spending money is simple, but action is not easy.

Charity has a certain threshold of wealth, but public welfare is for everyone and should be involved. Believe in the greatness of small, public welfare is not an external burden, but an internal gene. For individuals, public welfare needs to become a part of life; for enterprises, public welfare needs to be injected into the business model; for society, public welfare needs to become a social gene.

In 2017, 45 of Ma Yun's 45.5 public welfare hours were “earned” by doing public welfare time outside of work, and only 0.5 donations came from donations. Ma Yun set himself a rule that no matter how much money he donates, he can only declare a maximum of 0.5 public welfare. Although in terms of wealth ability, ordinary people are far away from Jack Ma; in terms of public welfare ability, everyone is almost the same, as long as you are willing to participate and willing to act.

In fact, not only ordinary people do public welfare, but not how much money they donate, but also bit by bit actions; the same is true for entrepreneurs. If entrepreneurs no longer use their geniuses to bring us the best products and services, but instead turn around to do charity professionally under the moral stick of public opinion, I don't think it is a good thing. What's more, if a company produces pollution and toxic products and donates money for charity by the end of the year, it is hypocritical in itself.

Believe in the greatness of small, enterprises should use the "public interest mentality and business approach" to do public welfare, instead of using the "public interest mentality and business mindset" in turn. Public welfare requires money, but it is more than just money. To make public welfare with its own influence, companies need to use their best business practices, but they should not have a business mentality, otherwise they will inevitably change their taste.

In the future, an important direction for the development of public welfare is that public welfare is not just donations, but everyone's participation. For example, Alibaba, using platforms, ecology and Internet technology, makes public welfare more and more a part of life. This natural public welfare will be a more advanced form of public welfare.

I believe in the greatness of the small, you and I participate together to make public welfare a social gene and naturally do public welfare. Zooming into the whole society, public welfare will become a good medicine for healing, it will be engraved into our genes and become our way of life.

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