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Big data interpretation of beauty consumption upgrade, legendary creation of outstanding products in this life won the "value economy" favor

时间:2019-09-30 11:56:29 Source : Xinzhongnet Time: 2019-09-30 11:56:29

As the saying goes, beauty is common to everyone, and the value economy derived from it has become a new trend in the era of consumption upgrade. According to the data released by the e-commerce platform, the e-commerce platform has become a concentrated outbreak of the face value economy.In 2018, Tmall's beauty increased by more than 60% .Moreover, according to the data breakdown report, lipstick is always in the beauty field The best-selling first item.

It can be seen that the power of e-commerce platforms is endless, and e-commerce and social e-commerce platforms that use lipstick as a recommendation are even more important for economic development.

The legend is born in this life, and devoted to social e-commerce. Legend has been based on women's needs for many years in this life, and based on Internet technology, it develops a "social + scenario" business model around female audience users, detonating women's psychological sensitivity, breaking the boundaries of online and offline, and triggering emotional resonance for female users, allowing users to Good stickiness with the brand. Provide consumers with truly high-quality, personalized and stylish lipstick products.

Legendary focuses on the creation of lip care products.It is mainly made of beeswax, vitamin E oil and other nutritional moisturizing ingredients.It also contains complex plant extracts, which has good moisturizing and repairing functions.It can also be used as a lip mask for Reduces lip lines and repairs lip skin. In addition, the legendary lipstick in this life can brighten the lip color, making women's makeup more "lip and lip", and become a more comprehensive lip care product. After several years of development, the current legend has greatly increased the proportion of lipstick consumption by many female consumers, with a certain brand awareness and a very high reputation.

With unique product features and marketing forms of social e-commerce, Legendary has gradually formed a reliable referral channel in the circle of friends, and gradually built a niche brand into a well-known and popular brand in the beauty industry.

Although each consumer's spending power is different and the level of consumption understanding is different, the direction of each user is consumption upgrade. The pursuit of a refined image has become an embodiment of consumption upgrade. Legendary this life strives to bring better lipsticks to The majority of female consumers are bringing beauty to contemporary women in today's booming economy.

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